Proof‘s Focus market is so wide, We believe that all man has the right to wear Wooden Sunglasses. We’ve got a good demographic that seems to be creeping and expanding. We originally focused on action sports because that’s what we are into.

But soon we had street wear/hip hop and hipster that into it, then you get optical stores and baby boomers who just think it is cool to wear Wood Sunglasses.

So we have a really diverse market that isn’t constrained by just the US. We have a lot of customers overseas and are looking for more opportunities overseas.